Coke Food Feuds

Wieden + Kennedy

The brief was for “Coke and Food.” My partner, Brad Trost, and I were struck by the classic Coca-Cola menu boards with their simple messaging of “Served With Coca-Cola.” These versatile boards advertise an astonishing array of different menus. And we felt there was an overwhelming truth there.

Whatever our ingredients and whatever our opinions, an ice-cold Coca-Cola brings it all together.