Writer/CD/Dancing Machine

Cree LED


Cree had been pioneering LED technology for years. But, they had only been selling to other companies. They decided to make a LED light bulb that consumers can buy. This was their first time speaking to the public.

This was also Baldwin&'s first national TV campaign. I've been very happy to help them get there. Everybody should be lucky enough to learn from David Baldwin and Bob Ranew.