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Old Spice wanted to celebrate Tony Stewart’s winning winningness. So every time Tony won something, we’d put the winner’s circle photo in this ridiculous, yet appropriate frame and run it with an alternating series of congratulatory headlines.
Why’s the same placeholder image in every one? Well....some stuff happened with Tony. I'll just leave it at that.
Wieden + Kennedy
Old Spice wanted to celebrate Tony Stewart’s winning winningness. So every time Tony won something, we’d put the winner’s circle photo in this ridiculous, yet appropriate frame and run it with an alternating series of congratulatory headlines.
Why’s the same placeholder image in every one? Well....some stuff happened with Tony. I'll just leave it at that.