Research told us Americans don't take enough vacations. More than half of us leave our PTO on the table. Not only does it make make us miserable, it cost the economy something to the tune of $230 billion. To remind people we need vacations, we made people reminders of their vacation less lives.
We built an actual souvenir store in a NYC office building and filled it with actual souvenirs that we made. Then we sold them online via some Instagram videos.
Oh, the sadness of life.
MullenLowe
Research told us Americans don't take enough vacations. More than half of us leave our PTO on the table. Not only does it make make us miserable, it costs the economy something to the tune of $220 billion a year. To remind people we need vacations, we made people reminders of their vacation-less lives.
We built an actual souvenir store in a NYC office building and filled it with actual souvenirs that we actually made. Then we sold them online and people actually bought them.
It seemed to strike a chord:
http://fortune.com/2017/08/08/jetblues-souvenirs-office-space/
https://www.thrillist.com/news/nation/jetblue-releases-limited-edition-office-souvenirs
http://creativity-online.com/work/jetblue-office-souvenirs/52528